Studying usability helps us reduce user friction through the practice of observation. Keep up with the latest methodologies and standards to make sure your product is easy to use, inclusive, and accessible for all.
When you walk into a store, you don’t leave if you can’t see every aisle and what’s in each within … Read More
Put yourself in the shoes of your customer for a moment: You have a life outside of being a consumer, … Read More
Optimizing your ecommerce store to increase conversions starts with understanding how online shoppers use it. Otherwise, you won’t know what … Read More
Imagine you’re building a new website for your online store. You go into a page builder like WordPress and start … Read More
We’ve discussed why you need a customer journey map in the past: as an online business, it’s how you build … Read More
All businesses can benefit from more form submissions. You have probably seen it before: most traffic leaves before filling out … Read More
We know you hate waiting. Everyone does. In a 2017 study, Google found that: 1-3 second load times increased bounce … Read More
Imagine someone visits your website. They look around, eventually navigate to the product they want and add it to their … Read More
As a writer who studied advertising and then went on to work for marketing agencies, much of my career has … Read More