Analytics
Today, we have more access to data than we know what to do with. Be intentional with this invaluable information and put something amazing out into the world.
Ecommerce Metrics You Should Track Daily, Weekly, Monthly, and Quarterly
Tracking ecommerce metrics helps you make data-informed decisions about your business, from your website and … Read More
How to Transition to GA4
Before I tell you how to upgrade to Google Analytics 4, let’s set the record … Read More
How Much PII Can My Ecommerce Website Track?
To stay competitive in the new digital economy, it’s important to personalize the user experience … Read More
What Kind of Data Does Facebook Collect?
We spend a lot of time on Facebook and on Facebook products, and the company … Read More
What Kind of Data Does Google Collect?
Google has democratized web analytics and given website owners the ability to track analytics and … Read More
A Guide to CCPA: The California Consumer Privacy Act
The California Consumer Privacy Act passed in 2018. It is a state statute that provides … Read More
A Guide to GDPR: The General Data Protection Regulation
The General Data Protection Regulation (GDPR) passed in May 2018 in an attempt to protect … Read More
Finding Alternatives to Google Analytics
Why Are So Many People Using Google Analytics? The benefit of Google Analytics is that … Read More
How To Spot a Bot
This morning I logged into Google Analytics after our organic traffic spiked and was triggered … Read More