Marketing strategies and the tactics that inform them are ever-evolving. Stay on top of marketing trends and practices to keep your business connected to its most valuable customers.
Retail spending is increasingly taking place in digital environments. The pandemic only bolstered this trend, creating new digital shopping habits … Read More
Ecommerce is booming, but the market is getting crowded. One way you can deliver outstanding value to your customers to … Read More
Ecommerce just took a new victim. In TikTok news, the platform announced Tuesday that they are now pilot testing TikTok … Read More
We have talked about the importance of understanding the customer’s journey, from their learning of your brand to making a … Read More
With every customer interaction and transaction being tracked, recorded and stored, businesses are inundated with high-quality first-party data. Whether this … Read More
Twitter’s done it again – another new thing. Well, kind of. Social commerce is hardly new, and it’s not even … Read More
In marketing, when it comes to personalizing content for consumers, there’s a thin line between being relevant and appearing creepy. … Read More
Years ago, I was helping a friend with her online store, and, boy, was she a dreamer. Every time something … Read More
Marketing budgets can be a balancing act: either you spend too much and put yourself in a bad cash flow … Read More