Think of branding as the things you do that have a lasting effect on your brand. Wait. EVERYTHING you do has a LASTING effect on your brand. Ok, Branding starts with stepping away from your business and looking at the big picture. How do you view your brand? How do your employees view your brand? What are your customers saying about your brand? Branding is about building messaging and a visual style that communicates the values of your company and making sure that all of your customer interactions are consistent with your vision.
Your customers are dealing with more content than ever before. Think about how the internet, smartphones and digital media have changed the volume of messaging that is being delivered. Not only do we have print and television, we have websites, social media, mobile apps and online video to sort through. The human brain has an amazing ability to judge the relevance of the messages it receives and filter it. So how do you ensure your content is viewed as relevant? That friends, is called content strategy.
The need for a strong interactive presence in our digital society is nearly undeniable. Interactive design is more than choosing a pixel width for your webpage design, or agreeing on which mobile device is cooler. What’s more, is it’s nearly impossible to stay relevantly aware of all the interactive options available for marketing your company. Interactive is about creating rich user experiences using digital mediums. We can help you sort the do’s from the don’ts, and from micro-sites to ecommerce, Boldist’s got you covered.
Using video to communicate with your clients is easier than ever. Nearly half the population of the United States has the ability to watch a video within a few seconds using their smartphone, and most people own technology that is capable of capturing, editing and posting those same videos. Aside from traditional advertising spots, online video is an increasingly important part of your overall communication strategy. On top of that, video is one of the best tools for training your employees and reinforcing your brand. Also, video is really cool.
An art as old as recorded history, named less than 100 years ago, the science of Graphic Design goes into everything we do at Boldist. Traditionally, graphic design studios were where you went to get a logo (we call that Branding), your brochure or your annual report done. Business today is doing less printing, but it’s still important. If you have something to design we’ll do two things: Help you decided whether you should be doing it and if so, make it super awesome.
We get it. Business is all about saving the bucks. Who’s more qualified to source and manage that huge print project, Ralph from accounting or someone who has experience? Execution is about managing the production and fulfillment of that amazing creative job we just did for you. It’s about putting ink to paper. It’s about putting byte to disk. It’s about putting light to fiber optics. You ready? Let’s do this.