Marketing strategies and the tactics that inform them are ever-evolving. Stay on top of marketing trends and practices to keep your business connected to its most valuable customers.
This past Tuesday, TikTok announced in TikTok news and at TikTok World the official full-scale launch of TikTok Shopping. TikTok … Read More
As an ecommerce business owner, you’ve likely been told all about the importance of Customer Lifetime Value (CLV). But it’s … Read More
Retail spending is increasingly taking place in digital environments. The pandemic only bolstered this trend, creating new digital shopping habits … Read More
Ecommerce is booming, but the market is getting crowded. One way you can deliver outstanding value to your customers to … Read More
Editor’s Note: This post was originally published in August 2021. Since then, TikTok has fully launched TikTok Shopping. The benefits … Read More
We have talked about the importance of understanding the customer’s journey, from their learning of your brand to making a … Read More
With every customer interaction and transaction being tracked, recorded and stored, businesses are inundated with high-quality first-party data. Whether this … Read More
Twitter’s done it again – another new thing. Well, kind of. Social commerce is hardly new, and it’s not even … Read More
In marketing, when it comes to personalizing content for consumers, there’s a thin line between being relevant and appearing creepy. … Read More