Marketing strategies and the tactics that inform them are ever-evolving. Stay on top of marketing trends and practices to keep your business connected to its most valuable customers.
Editor’s Note: This post was originally published in August 2021. Since then, TikTok has fully launched TikTok Shopping. The benefits … Read More
We have talked about the importance of understanding the customer’s journey, from their learning of your brand to making a … Read More
With every customer interaction and transaction being tracked, recorded and stored, businesses are inundated with high-quality first-party data. Whether this … Read More
Twitter’s done it again – another new thing. Well, kind of. Social commerce is hardly new, and it’s not even … Read More
In marketing, when it comes to personalizing content for consumers, there’s a thin line between being relevant and appearing creepy. … Read More
Years ago, I was helping a friend with her online store, and, boy, was she a dreamer. Every time something … Read More
Marketing budgets can be a balancing act: either you spend too much and put yourself in a bad cash flow … Read More
If you work in ecommerce, you’ve considered social commerce, whether you knew it by its name or not. Social commerce … Read More
A Mckinsey consumer sentiment report found that all retail categories saw growth in their digital market penetration, and credit and … Read More