Marketing Strategy
Marketing strategies and the tactics that inform them are ever-evolving. Stay on top of marketing trends and practices to keep your business connected to its most valuable customers.
Choosing a CRM for Ecommerce
Ecommerce is booming, but the market is getting crowded. One way you can deliver outstanding … Read More
New TikTok Shopping Feature Creates Opportunity for Ecommerce Brands
Editor’s Note: This post was originally published in August 2021. Since then, TikTok has fully … Read More
How CDPs Can Support the Consumer Decision Making Process
We have talked about the importance of understanding the customer’s journey, from their learning of … Read More
Using Customer Data Platforms to Enhance Ecommerce Marketing
With every customer interaction and transaction being tracked, recorded and stored, businesses are inundated with … Read More
Should Ecommerce Businesses Be Excited About Twitter’s Shop Module?
Twitter’s done it again – another new thing. Well, kind of. Social commerce is hardly … Read More
How Much Data Personalization Is Too Much Personalization?
In marketing, when it comes to personalizing content for consumers, there’s a thin line between … Read More
Instagram Checkout: Risks and Rewards for Ecommerce Businesses
Years ago, I was helping a friend with her online store, and, boy, was she … Read More
Planning Your Ecommerce Digital Marketing Budget
Marketing budgets can be a balancing act: either you spend too much and put yourself … Read More
Facebook Shops: The Risks and Rewards of Selling on the Facebook Empire
If you work in ecommerce, you’ve considered social commerce, whether you knew it by its … Read More