Using CRMs to Optimize Customer Lifetime Value (CLV)
As an ecommerce business owner, you’ve likely been told all about the importance of Customer … Read More
Ecommerce Personalization Tactics That Scale
Retail spending is increasingly taking place in digital environments. The pandemic only bolstered this trend, … Read More
CRM vs CDP: What Are the Differences?
CRMs and CDPs are two major software systems that collect, store and use customer data. … Read More
Choosing a CRM for Ecommerce
Ecommerce is booming, but the market is getting crowded. One way you can deliver outstanding … Read More
How to Use Keywords in URLs for SEO
When it comes to getting an ecommerce site to rank higher in search engine results, … Read More
New TikTok Shopping Feature Creates Opportunity for Ecommerce Brands
Editor’s Note: This post was originally published in August 2021. Since then, TikTok has fully … Read More
How CDPs Can Support the Consumer Decision Making Process
We have talked about the importance of understanding the customer’s journey, from their learning of … Read More
How Much PII Can My Ecommerce Website Track?
To stay competitive in the new digital economy, it’s important to personalize the user experience … Read More
Using Customer Data Platforms to Enhance Ecommerce Marketing
With every customer interaction and transaction being tracked, recorded and stored, businesses are inundated with … Read More