In marketing, when it comes to personalizing content for consumers, there’s a thin line between being relevant and appearing creepy. … Read More

So, you started a blog with quality content, implemented some keywords, set up your socials, improved your website speed and … Read More

Years ago, I was helping a friend with her online store, and, boy, was she a dreamer. Every time something … Read More

Marketing budgets can be a balancing act: either you spend too much and put yourself in a bad cash flow … Read More

If you work in ecommerce, you’ve considered social commerce, whether you knew it by its name or not. Social commerce … Read More

During the pandemic, ecommerce purchases became a regular investment for the everyday consumer. And now that more people have discovered … Read More

Optimizing your ecommerce store to increase conversions starts with understanding how online shoppers use it. Otherwise, you won’t know what … Read More

A Mckinsey consumer sentiment report found that all retail categories saw growth in their digital market penetration, and credit and … Read More

Imagine you’re building a new website for your online store. You go into a page builder like WordPress and start … Read More