As an ecommerce business owner, you’ve likely been told all about the importance of Customer Lifetime Value (CLV). But it’s … Read More

Retail spending is increasingly taking place in digital environments. The pandemic only bolstered this trend, creating new digital shopping habits … Read More

CRMs and CDPs are two major software systems that collect, store and use customer data. CRM solutions were developed to … Read More

Ecommerce is booming, but the market is getting crowded. One way you can deliver outstanding value to your customers to … Read More

When it comes to getting an ecommerce site to rank higher in search engine results, all anyone talks about is … Read More

Editor’s Note: This post was originally published in August 2021. Since then, TikTok has fully launched TikTok Shopping. The benefits … Read More

We have talked about the importance of understanding the customer’s journey, from their learning of your brand to making a … Read More

To stay competitive in the new digital economy, it’s important to personalize the user experience of your customers and website … Read More

With every customer interaction and transaction being tracked, recorded and stored, businesses are inundated with high-quality first-party data. Whether this … Read More