Laurence Williams
Laurence Williams is a search marketing strategist dedicated to helping businesses find the right audience for their brand.
Antitrust & Big Tech – A Small Business Perspective
Whilst there are a lot of benefits to the ways in which social media and … Read More
Dark Patterns and Where To Find Them
Dark patterns is a term first coined by Harry Brignull in 2010. They are a … Read More
Why It Pays To Have Your Google Analytics Account Set Up By An Agency
Your website data contains a lot of useful proprietary information that will be of value … Read More
Should Your Brand Be Advertising On TikTok?
TikTok’s self-serve ad manager tool is now available for SMBs to start advertising on the … Read More
What Are Bluetooth Beacons and Why Do They Matter?
Today I went to Einstein Bros. Bagels, picked up lunch for the family, and went … Read More
Understanding Your Website Visitors With Facebook Analytics
Whilst Google Analytics has been the de facto website traffic measurement tool since Google bought … Read More
Monitoring your page experience to improve your search engine traffic
Google has announced that they will evaluate page experience in their algorithm to determine search … Read More
Website Push Notifications: How to turn a visitor into a subscriber
It’s one thing to attract new users to your website, it’s another to keep them … Read More
E-A-T: Using Structured Data to Market Yourself to the Machines
As SEOs, we spend a lot of time optimizing websites so that they’re technically sound. … Read More