As an ecommerce business owner, you’ve likely been told all about the importance of Customer Lifetime Value (CLV). But it’s … Read More
Retail spending is increasingly taking place in digital environments. The pandemic only bolstered this trend, creating new digital shopping habits … Read More
CRMs and CDPs are two major software systems that collect, store and use customer data. CRM solutions were developed to … Read More
Ecommerce is booming, but the market is getting crowded. One way you can deliver outstanding value to your customers to … Read More
We have talked about the importance of understanding the customer’s journey, from their learning of your brand to making a … Read More
To stay competitive in the new digital economy, it’s important to personalize the user experience of your customers and website … Read More
With every customer interaction and transaction being tracked, recorded and stored, businesses are inundated with high-quality first-party data. Whether this … Read More
In marketing, when it comes to personalizing content for consumers, there’s a thin line between being relevant and appearing creepy. … Read More
Marketing budgets can be a balancing act: either you spend too much and put yourself in a bad cash flow … Read More