Benjamin Collins
Benjamin Collins is the President of Boldist, a digital marketing agency that helps businesses build their brands and market themselves on the web.
Time Management = Behavior Management
The Reality Time management is not real. You can’t control time. You can’t say, “Listen, … Read More
Brand Marketing vs. Product Marketing
Let’s slip into something comfortable. Once upon a time, if you were in the market … Read More
Taglines. Because People Remember Pith.
If you want to write a great tagline, first understand the nature of one. A … Read More
The Art of Writing Website Content
Every brand has a story to tell, but what matters most is how you tell … Read More
A Good Name Is Hard to Find
Okay, we won’t start this blog post with the Shakespeare quote, “What’s in a name,” … Read More
No Comprendemos Your Awful Translations
In this country, especially in Florida, it is important for English speakers to have at … Read More
Installation Ads
Our belief that advertising should be entertaining and fun is a firm one. But remember … Read More
How to Break Creative Dry Spells
The best part about creative blocks is that, eventually, they give way to epiphany. And … Read More
Logo Redesign: Don’t Mess with a Good Thing
If done right, your company logo will become the face of your brand. A successful … Read More