case study featured image

Serving Florida’s agricultural
workers—and beyond.

FFVA Mutual is a Florida-based regional insurance carrier that has specialized in workers’ compensation since 1956. With a history deeply rooted in Florida’s farming community, they got their start providing workers’ comp insurance to the state’s agricultural workers employed by the Florida Fruit and Vegetable Organization.

When FFVA Mutual approached us eight years ago, they were in the process of rebranding, repositioning, and looking for a fresh web presence that aligned with their new brand and direction.


  • UX Design
  • Web Development
  • Conversion Rate Optimization
Desktop & mobile site mockup for Palm Tree Packaging
Desktop & mobile site mockup for Palm Tree Packaging

Weave the website into the fabric of the company.

FFVA Mutual’s website was not only used to market the company but to provide resources for their network of agency partners throughout the region. The website also acts as a resource for the safety team to ensure a safe work environment for all the insured workers under their network of clients. We worked with FFVA Mutual’s marketing team to approach each section of the website with a unique set of goals and tailor each experience to engage the respective audience.

Continued engagement and incremental upgrades.

Throughout our eight-year relationship with FFVA Mutual, we have incrementally upgraded their site, periodically pushing new design, testing out theories, and supporting the evolution of the business to meet their ever-expanding needs.

Desktop & mobile site mockup for Palm Tree Packaging