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There are 8.5 billion searches on Google a day, but over 90% of that traffic goes to the first page of results.
And with search engine features like snippets, video thumbnails, and popular products, ranking in the top 10 is no longer enough.
With the right strategy, search engine optimization:
Ecommerce SEO is search engine optimization tailored to ecommerce businesses—those trying to push transactions on their website, whether sales or leads.
Ecommerce SEO services are services that increase the online visibility of ecommerce websites to high-value traffic, including their product and service pages. Strategies include on-page tactics, content creation, link building, and more.
Standard SEO tactics always apply, but when it comes to ecommerce SEO, strategic efforts are made to convert visitors to customers. For example, your strategy will include identifying bottom-of-funnel keywords and optimizing product images.
You can’t sell if nobody can find you. SEO helps you rank on page one for the queries your audience is looking up to increase your traffic with qualified leads. Technical aspects of SEO also improve your on-site experience, further increasing conversion rates and revenue.
You can learn to manage a basic SEO strategy if you invest in the right tools and knowledge. But building, maintaining, and actively optimizing an ecommerce website requires design, development, copy, and technical expertise—it requires a team.
We partner with B2B and DTC ecommerce companies across industries, including tech, government, retail, real estate, manufacturing, finance, restaurants, insurance, and more. We do everything from ecommerce SEO consultation to implementation.
You can trust that we’ll deliver. One: we base your strategy on your audit and needs instead of a standard SEO package. Two: our focus on conversions ensures that your site can take advantage of the traffic increase you’ll experience to grow your ROI.
Yes, achieving a high score on your Google Core Web Vitals is a priority. The elements that determine your score, like site speed, impact your organic rankings and the usability of your website.
The initial and ongoing cost of your SEO campaigns depends on your goals, the current state of your website, and your industry. That said, SEO is more cost-effective than PPC. Book a call to discuss your needs and estimate.
Upgrading your ecommerce SEO can have an immediate impact on user experience and performance, but when it comes to ranking on search engine results pages (SERPs), it can take longer to build authority with Google and implement a successful content strategy, especially in a competitive market. Typically, it takes between six to nine months to rank, but as a long-term strategy that builds on itself, you continue to see growth for years to come.
Optimizing a product page for search depends on the industry, but it involves competitor research, identifying purchase-intent keywords, optimizing product URLs, updating metadata and product attributes, writing compelling product descriptions, and protecting against duplicate content between related products.
The changes you need to make to your website for SEO depend on how well optimized your site already is. Code and content changes are almost always required in some fashion. Changes to site structure are less common but sometimes still required to help users and search engines navigate your pages.