Your New Website Gets Less Traffic: Now What?

By Veronica Figueroa |    May 1, 2020


Seeing traffic dip after a launch can be disheartening, but a small dip is normal. However, a large loss means you’re missing out on revenue. Here’s how to fix it  ->

Check Your  Tag Setup

If there are no sessions recorded, or if a Tag isn’t firing, there may be an error in your tracking code. Common analytics tag issues can be resolved with Google Tag Assistant.

Check Your  301 Redirects

If you have a new set of URLs, 301 redirects tell visitors that your content has been relocated. You also help search engines understand that your content has moved.

Audit  Inbound Links

Inbound links affect search rankings, which impact your organic traffic. To Google, strong links are a sign of authority. Low-quality links negatively impact your website.

Help Google Reindex  Your Website

Depending on your content, Google can take a few hours to 4 weeks to crawl and index your website.  There are a few things you can do to help it get indexed faster.

GSC is a free service that helps you monitor and maintain your site’s rankings. Submitting a sitemap will help Google crawl your website.

1. Set Up Google Search Console  & Submit Your Sitemap

There are two crawl request methods - using the URL Inspector tool, which is for a few URLs, or submitting a sitemap. We recommend taking this step early on.

2. Request Google To Crawl Your Site

Google recrawls a page often if it’s updated regularly and draws a lot of traffic. To leverage your high traffic pages, link them to any new, relevant pages on your website.

3. Use High  Traffic Links

Changes in Content

It’s possible you lost traffic because your content changed. This can be good if it was irrelevant traffic. Often, this problem requires a look into Google Search Console data.