It’s not easy to spot a good website with the naked eye unless you know what you’re looking for. It takes an understanding of the complex system that makes one - the elements of branding, sales, technology, psychology, design, content, and data science.
Spending time defining what YOU mean to YOU makes it possible to connect with consumers that share the same values and goals as your brand. For your website, branding informs how you speak, what you look like and what you stand for. A consistent brand that captures your audience’s attention will help you stand out among the noise and keep you memorable.
Every good website sells because if it didn't, you wouldn't stay on it for more than a few seconds. Sales tactics and techniques are at the core of why you stay on a website long enough to read what they’re saying and take action. Understanding these techniques will help you achieve goals with your website and give you tangible results to show.
Technologies to consider when building your website include the CMS, development framework, server, analytics tools, and plugins and extensions that drive your functionality goals. You also want to make sure that your website’s code is clean, well-structured, updated, and properly set up to avoid alien attacks and malicious intrusions.
UX and UI design are design standards based on desired behaviors and an understanding of user psychology while interacting with your website. Imperceptibility is a sign of good UX and UI design. Good UX and UI ensure that things are what they’re supposed to be, functioning as they should be, and in the places they ought to be.
Good web design isn’t about what the designer likes. It should always be about the end-user. If it isn't, then it’s underserving those who will be interacting with the website. Things like photography, typography, balance, flow, color theory, psychology, and tone all contribute to what good website design ought to be.
They don’t say content is king for nothin’! Your website content plays an essential role in boosting SEO, building an audience, encouraging lengthier visits, and successfully guiding action. Content isn’t just blog posting. It’s all of the text on your website from FAQs to headlines, as well as visually stimulating content like photography, video, and graphics.
Data analytics tell you how your site is functioning, performing, how your visitors are enjoying interacting with it, and whether it’s meeting your business goals. Using the insight it provides, you can magnify what works and eliminate what doesn’t. It’s how you set a bad website on the road for improvement and make a good website better.