Greenwashing is using deceptive marketing techniques to persuade consumers that an organization’s products and vision are environmentally-friendly. The consumer landscape is littered with companies that have been accused of greenwashing, seemingly aligning themselves with pro-environment causes while violating environmental standards.
Green marketing, on the other hand, is the practice of promoting products or services based on their environmental benefits. It is focused on the long-term protection of consumers and society by promoting the use of high-quality products with little to no effect on the environment.