Gaining and retaining attention are key to an effective website, and you can achieve both through movement. That’s where the power of motion in design, or animation, comes through. Modern animations vary in complexity, timing and purpose - but there should always be a purpose.
Showcase Unique Features Use website animations to showcase your product in unique ways, show special features, and share your brand. Enhance Design Bring your design to life and leave an impression. Boost Engagement and Conversion Humans are drawn to movement. Use motion to grab attention and guide users’ eyes.
Too Much Can Distract Make sure you’re not drawing attention away from your copy and CTAs. Maintain site usability and don’t overstimulate the user. Slow Loading Speeds Poorly done animation can slow loading times. This annoys users, increases bounce rates and hurts SERP rankings. Aim to keep loading speeds at or below 2 seconds.
Consider these questions: • What is its purpose? • Does it guide users in the right direction? • Does it benefit users or our message? • Will it distract or hurt usability? • Can we use it without hurting load speeds? • Can we do it well?