say web forms are their best converting lead generation tool.
But people don’t always fill out forms.And you don’t always use your lead data.
But people don’t always fill out forms.And you don’t always use your lead data.
Cue data enrichment.
Data enrichment improves data quality.
Data enrichment improves data quality.
A 10% improvement in lead quality means a 40% boost in sales productivity.
Start by boosting form submissions
Start by boosting form submissions
1. Use a CRM to collect all of your data in one place.2. Use shorter forms. People like convenience.3. Use one of the following 3rd-party tools for conversion.
Formstack
Formstack
Special Features:• Google Analytics
integration• UTM tracking• A/B testing• Learn which fields cause people to bounce
Zuko
Zuko
Special Features:• Compare performance over time• Compare audience segments’ interactions• Set behavior alerts
Hotjar
Hotjar
Special Features:
• Heatmaps
• Video recordings of the user’s journey
You collected the data – now enrich it.
You collected the data – now enrich it.
Enrichment tools remove error, outdated information and fill in the blanks.
Use one of the following data enrichment tools.
Clearbit Forms
Clearbit Forms
Special Features:
• Shortened forms
• Auto-fill features
• Automatic data refresh
Leadspace
Leadspace
Special Features:
• Form shortening
• Lead scoring
• Amazing integrations
Openprise
Openprise
Special Features: • Integrate data from providers
• Custom bots
• Lead scoring and routing
InsideView
InsideView
Special Features:
• Data confidence scores
• Predictive scoring
• Affordable