In pilot mode, only Shopify stores could use TikTok Shopping. Now, TikTok has partnered with Square, Ecwid and PrestaShop with future partners including Wix, SHOPLINE, OpenCart and BASE.
Removing Third-Parties Altogether
Removing Third-Parties Altogether
TikTok now also offers its own full-service shopping solution. It includes help with everything from uploading products to shipping and fulfillment.
New Features
New Features
With TikTok shopping comes new features to help ecommerce shops increase their chances of success, including:
- TikTok shopping links
- Live Shopping
- Collection Ads
- Dynamic Showcase Ads
TikTok Shopping Links
TikTok Shopping Links
Add product links to your organic TikTok videos that, when tapped, direct viewers to the product page for more details.
Live Shopping
Live Shopping
Host TikTok live shopping sessions to connect with buyers and show off products. Provide product links during the session to direct viewers to product pages.
Collection Ads
Collection Ads
Use collection ads to add swipeable product cards to your in-feed ads. Use cards to show different products, and when tapped, it will show viewers a gallery page for browsing products.
Dynamic Showcase Ads
Dynamic Showcase Ads
Use the new dynamic showcase ads to promote a large number of products—each with personalized messaging and targeting based on viewer interests and behaviors.
Dive Deeper
For more information on TikTok Shopping and a review of other new features outside of Shopping, check out the full blog.