With Instagram Shopping, users can find, browse and share products, and you can tag products in posts and ads.Checkout lets users complete the entire purchase process in-app.
Availability
Availability
Currently, Checkout is only open to US businesses that meet certain eligibility requirements. As time goes by, they will continue rolling it out to more businesses and ecommerce partners.
Pros of Checkout
Pros of Checkout
- Valuable reach- Effective ad placement- Shorter checkout forusers- Influencer marketing- Live shopping features- Product launch features
Cons of Checkout
Cons of Checkout
- Lost website data- Lost re-engagement opportunities- No control over customer experience- Greater competitor presence- Fees increase with order value
Stay In Charge
Stay In Charge
Whose business do you want to promote?If you want to keep control of your company – its presence, strategy, and CX – it’s worth considering if you want to give Instagram so much power.
Maintain Your Priorities
Maintain Your Priorities
There are many benefits to Instagram, but it shouldn’t take priority over your website. If your site sucks, fixing it will do more for your business’s growth than Checkout.