As interest in buying from social platforms has increased, Facebook has made it possible to conduct all levels of the ecommerce sales funnel through their platform, from discovery to purchase.
Facebook Shops
Facebook Shops
With Facebook Shops, users can discover, browse, save, share and buy physical products from ecommerce shops.Stores can import catalogs and create product collections.
The Pros
The Pros
– Shopping
convenience – Increased reach– More data for better
ad targeting– Live shopping
features– Testing & integrations– Increased socialpresence
The Cons
The Cons
– Little control over customer experience– Lost customer data to your website– Having to follow Facebook’s rules– Depending on Facebook for success– Transaction fees
Power In Ownership
Power In Ownership
Your website is where you have the most control. It’s where you can get the most out of your data and brand to enhance the customer experience and grow lifetime value.
Facebook Isn’t a Website
Facebook Isn’t a Website
If you use Facebook Shops, it should support your ecommerce store – not replace it. Your goal should always be to use Facebook as a source to acquire leads for your website.