Pros and Cons of Influencer Marketing Agencies for Ecommerce
Pros and Cons of Influencer Marketing Agencies for Ecommerce
By Veronica Fernandez | August 5, 2020
MARKETING STRATEGY
Influencer marketing is a unique marketing tactic that allows brands to connect with their audience in an authentic way typically absent from traditional marketing.
Now, to stand out from the online noise, brands are focusing on influencer marketing to promote their products.But what are the pros and cons of using an influencer marketing agency to do so?
The Pros
The Pros
Expertise
Expertise
Influencer marketing agencies are in-tune with the latest influencer marketing and social media trends and understand the components to launch a successful campaign.
Experience & Network
Experience & Network
They’ve built strong relationships with trusted influencers and can easily spot “influencers” who’ve secured large followings through shady means, such as buying followers.
Brand Relevance
Brand Relevance
Finding the right influencers for your campaign and that will collaborate is difficult.Agencies know how to discover the best influencers for your brand and get their attention.
Influencer marketing agencies manage every step of the process, including research, fee negotiation, legal document evaluation and communication between a brand and influencer.
Quality UGC
Quality UGC
Much of the high-quality, user-generated content that influencers create for your brand can be added to a content library and repurposed for future campaigns.
The Cons
The Cons
$$$
$$$
Influencer marketing agencies come at a price, and your monthly retainer may cost thousands. On top of service fees, prices can rise based on number of influencer posts and followers.
Less Control Over Metrics
Less Control Over Metrics
They will do the work for you but won’t walk you through their methods and tactics. You also have to rely on the agency to send updates and metrics on your campaigns.
Connections Are Theirs
Connections Are Theirs
Agencies take their relationships with them. While they save you time by handling influencers, you can’t work with the influencer at a later date without them.
Limited Services
Limited Services
Influencer agencies work with social media personalities and niche bloggers. If you want media placements on a magazine, newspaper or television, you will need another agency.
Should I Use An Influencer Marketing Agency?
Should I Use An Influencer Marketing Agency?
Influencers sell your brand authentically, and agencies help position your brand with your target audience – but that’s if you can afford it.Be sure to explore your options with care.