How to Use Website Push Notifications

By Laurence Williams | June 4, 2020

MARKETING STRATEGY

Showing up in Google search results is already difficult. But it’s one thing to attract new users to your website; it’s another thing entirely to keep them there.

Turn Visitors Into Subscribers

After you’ve attracted users to your website, it’s time to focus on keeping that hard-earned audience engaged. Website owners can do this with website push notifications.

What Is a Website Push Notification?

Permission-based push notifications are sent from a website through an internet browser, like Chrome or Safari. Once users opt-in to receive them, you can send notifications that lead to URLs on your website.

User Retention

Because notifications come from the browser, a user doesn’t have to be on your website to receive your notifications. This means you can send out reminders to bring users back to your website.

Push Notification Benefits

– Returning site visitors – High conversion rate – Compete with apps – Assured delivery to end- users – Higher opt-in rate than email – Lower opt-out rate than email

What Should I Send?

When deciding what to send, think about what your users need to know, and when they need to know it. You can send a notification to all your subscribers or have an action trigger a notification, like abandoning a cart.

Example Notification Types:

- News alerts - New blog posts - Sales events - Flight notifications - Live sports updates - Complete purchase reminders

Push Notification Limitations

How notifications appear depend on the user’s browser and device, so it’s vital to perfect your push notification writing skills. Notification systems are also technical, so you’ll probably need a web developer to set it up.

Are They Worth It?

Push notifications are an effective way to retain customers, keep audiences engaged and encourage purchases. Try testing push notifications on your website to discover whether they work for your audience.