How to Kickstart Your Content Strategy

By Laurence Williams | November 20, 2020 MARKETING STRATEGY

Content Strategy Is More Than Just Putting Words on a Website

Writing content that pleases your target audience and search engines, while also staying on brand, is not a thing that happens without making a plan.

Satisfy Your Target Audience

Getting your message right is as much an art as a science, and you won’t get the traffic you want unless you publish quality content. Think about your audience and how they engage with your content. Then build a strategy to reach them.

How to Kickstart Your Strategy

1. Research Audit your content, identify what works, and do competitor research to see what works for them. 2. Build a Strategy Identify content types, channels, and a style guide. 3. Establish a Plan Delegate content production and create a schedule.

How to Kickstart Your Content Strategy

4. Create Great Content Produce long-form content optimized for search with keywords and title tags, and create derivatives to disperse. 5. Maintain Your Work Have a process for auditing old content; tracking key metrics, and updating content to keep it fresh.

Great Content Relies on Great User Experience

How the user experiences your content and website determines the perceived value of your website and trust in your brand. A smooth experience, with well-considered interface design and elements that put the user at the heart of the interaction, will improve your brand impact while lengthening the time spent on pages because the user is enjoying your content.