Earn More Email Addresses With Your Website

Laurence Williams | September 30, 2020

WEB DESIGN

Email is the one of the best ways to foster audience connections: – 80% of small business owners say email marketing improves customer retention. – The ROI for email campaigns is $44 to every marketing dollar spent.

So, how do you increase email capture on your website?

With landing pages and pop-ups.

Landing  Pages

You can build landing pages to capture emails with enticing offers. Require an email to receive special content, like reports, white pages or early access to products.

Pop-Ups

People have had great success using lightbox  pop-ups to capture emails, including one blogger who had 1,375% more sign-ups from their pop-up than a sidebar.

When to Trigger It

– At the end of your content, so you’re not interrupting the user experience – When the user signals intent to leave your website – With page scrolling as an indication

Where to Place It

- At the top where they don’t interfere with content and can remain on the page as the user scrolls - In the corner, so they don’t block content

Earning Emails

Email capture is a transaction – the person values what you’re offering enough to give their email for it. Offering quality content works, but sometimes you have to whet their appetite with a deal.

Offering Discounts

Deals and discounts can significantly boost pop-up Clickthrough rates. They can promote exclusivity and encourage loyalty: “sign up to be the first to hear about...,” or “10% off to our first 100 sign-ups.”

Offering  Coupon Codes

Emails with coupon codes offer a 48% increase in revenue. You can also make offers conditional on a minimum order value so that people purchase more.

To Encourage Action:

– Combine offers like free shipping and discounts – Use a countdown timer – Make your offer exclusive – Gamify it (e.g., “you could get any one of these things…”) – Don’t ask for too much information