Tips for Adding Keywords to Your URLs

By Scarlett Payne   |    September 1, 2021


Using keywords in URLs can help you rank higher, but to do so, you have to use them correctly.  Be sure to keep the following tips in mind. 


- Don’t keyword stuff. - Aim for long-tail   keywords. - Keep keywords relevant. - Keep URL navigation    intuitive.

When Adding Keywords to URL Links:

You should also keep track of the top keyword in each of your links.  Ranking several pages for the same keyword can result in keyword cannibalization.

Does Position  of Keywords Matter? 

The former head of webspam at Google says position doesn’t affect ranking. Instead, utilize URL paths that mimic site navigation to help search engines understand your website.

What Keywords Should I Use  in My URLS?


Prioritize  Search Intent.

Search intent is the intent users have behind a search.  Choose keywords with a search intent that matches your page goals. Test intent by looking at the types of pages ranking for a word.

There Are Four Types of Search Intent:

1. Informational: Looking for    information 2. Navigational: Looking for    a specific page 3. Commercial: Doing     research before buying 4. Transactional: Ready to    buy

Don’t Focus Too Much On Search Volume.

High keyword search volumes sound nice, but the right volume depends on your goals. A high-traffic keyword won’t help if it’s too hard to rank for or isn’t relevant.

Keywords Aren’t Everything. 

Giving URLs a boost with well-thought-out keywords is a good idea, but the consumer should come first. Always look at links from their perspective.