Tips for Adding Keywords to Your URLs

By Scarlett Payne | September 1, 2021

SEARCH ENGINE MARKETING

Using keywords in URLs can help you rank higher, but to do so, you have to use them correctly. Be sure to keep the following tips in mind.

- Don’t keyword stuff. - Aim for long-tail keywords. - Keep keywords relevant. - Keep URL navigation intuitive.

When Adding Keywords to URL Links:

You should also keep track of the top keyword in each of your links. Ranking several pages for the same keyword can result in keyword cannibalization.

Does Position of Keywords Matter?

The former head of webspam at Google says position doesn’t affect ranking. Instead, utilize URL paths that mimic site navigation to help search engines understand your website.

What Keywords Should I Use in My URLS?

Prioritize Search Intent.

Search intent is the intent users have behind a search. Choose keywords with a search intent that matches your page goals. Test intent by looking at the types of pages ranking for a word.

There Are Four Types of Search Intent:

1. Informational: Looking for information 2. Navigational: Looking for a specific page 3. Commercial: Doing research before buying 4. Transactional: Ready to buy

Don’t Focus Too Much On Search Volume.

High keyword search volumes sound nice, but the right volume depends on your goals. A high-traffic keyword won’t help if it’s too hard to rank for or isn’t relevant.

Keywords Aren’t Everything.

Giving URLs a boost with well-thought-out keywords is a good idea, but the consumer should come first. Always look at links from their perspective.

Thanks for Reading!

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