Information architecture relies on mutual understanding. To understand what your website’s information architecture will look like, you need to first understand who your users are, how they use your website/app, how you present information to them, and how users behave given the information you provide.
If the information architecture is poorly designed, users will have difficulty navigating your site. Flawless UX relies on building great information architecture. Visual elements, interaction, functionality, and the navigation of a website are all informed by the original IA.
The best way to consistently keep your information architecture solid and stable is to develop systems to catalog your information so it will be easy to categorize, organize, and present to the user: • Organization Systems • Labeling Systems • Navigation Systems • Search Systems
Organization schemes are your plan for how you will organize content and how you will build connections in the commonalities between different content. Information architects categorize content using mutually exclusive schemes, and then they can further organize them according to data within those schemes.
Information architecture is the foundation of great web design and will be used by designers and developers to make your website awesome for the end user. If you’re having difficulty developing the information architecture for your website, partner with a UX agency to develop IA that will meet your business objectives.