During the pandemic, consumers were quick to forgive imperfect online shopping experiences.But now, as the physical economy opens up, standards are rising.
2. Manage Your Reputation
2. Manage Your Reputation
Manage your reputation at every touchpoint to develop trust and increase CLV.
Emphasize website usability, and make it easy for customers to return or exchange items.
Earn loyal customers by encouraging further transactions and re-engagement.Follow up and ask for feedback. Negative feedback gives you a chance to win back a customer.
4. Prioritize Security
4. Prioritize Security
Ensure your website is secure, so customers trust it with their personal data and credit card info.
Online shopping is all about trust that the product will arrive as advertised and that you’ll handle the shopper’s information properly.
5. Work All Your Channels
5. Work All Your Channels
There are so many ways to market or sell online. You need to test all the channels that make sense for your product, and nurture those that work for you.
Stay on top of trends and technology, and be authentic.