If your company relies on ecommerc, then mastering the art of the landing page is critical.Your landing pages should do the following 8 things to maximize their potential.
1. Work With One Ad
1. Work With One Ad
Each landing page should work with one ad, so you can isolate data variables and find accurate insights on how to improve.
Landing pages optimized to match one ad are also more effective.
2. Match Intent
2. Match Intent
There are 4 types of searches: navigational, informational, commercial and transactional.Create ecommerce landing pages that match the intent of the queries you’re trying to rank for.
3. Establish Credibility
3. Establish Credibility
Most people won’t buy until they know they can trust you and your product.Use trust signs like reviews and case studies and be straightforward to establish credibility.
Qualifying landing page leads can help you:- Retarget the right people- Use the correct data to
optimize your strategies- Prioritize those likely to
become repeat buyers
6. Start With Copy
6. Start With Copy
When building a landing page, write copy first. This will ensure your copy (what sells) isn’t limited by design, and that your designer doesn’t have to redesign later to suit copy.
7. Answer All
7. Answer All
Copy should be brief, but not at the expense of leaving questions or objections unanswered.
Encourage people to buy your product by giving them everything they need to make a decision.
8. Use One CTA
8. Use One CTA
Landing pages should have one goal, and thus, one CTA.Using several calls to action takes visitors in different directions, ultimately distracting them from the goal at hand.
These tips are a great start, but you might be wondering how to implement them.
If you’re interested in further direction (and more tips while you’re at it), we hope you willread our full guide.