3 Easy Ways  to Get Customer Insight From Instagram

By Veronica Figueroa |  May 1, 2020


When used correctly, Instagram is more than a place to post your latest announcement. One of its best (and often overlooked) traits is the ability to gather insight and build customer relationships.

1. Monitor  Your Inbox

In the US, 90% of consumers “agree” or “strongly agree” that they’re more likely to do business with a company that answers their questions right away.

This way of communicating is effective for gathering feedback from your audience. Take the time to monitor and respond to messages to learn what your audience likes and dislikes.

2. Track  Brand Mentions

Not all brand interactions happen on your profile. Using a monitoring tool that tracks your business name and hashtags can ensure nothing slips through the cracks.

3. Use Stories  to the Fullest

In April 2019, Instagram announced that 500 million users use Instagram Stories each day, giving businesses a powerful feature to interact with their audience. 

There are 3 ways to use stories to the fullest: - Conduct polls - Ask questions - Drive traffic to your   website

Use polls to gather ideas, collect feedback on products and learn what your audience wants. There are 2 poll stickers: the sticker with customizable answer options and the emoji slider.

Conduct Polls

The question sticker invites followers to share their genuine thoughts with you. Try asking open-ended questions to encourage your audience to share their honest opinions.

Ask Questions

Business accounts with over 10,000 followers can use the “Swipe Up” feature on Stories. This allows you to add a link to stories to drive traffic to a page on your website.

Drive Traffic

Social media platforms are powerful, low-cost tools for helping businesses gather insight, collect data and connect with the community. Make sure you get the most of them by using these 3 tips.