• You haven’t added new content months • Your site navigation isn’t intuitive • You can’t remember updating the homepage • It’s not mobile optimized • It’s not on-brand • Your images are outdated • It’s not contributing to lead development • Your web traffic is stagnant • The tone or message is inconsistent • There’s old or inaccurate information • You’re still using broken links • The copyright date isn’t the current year • Your “new” products aren’t new anymore • Slow loading speeds
1. Update Old Posts & Pages Edit old content to keep it relevant and accurate. 2. Delete Outdated Content Remove content that’s not performing well or isn't relevant. 3. Merge Content If pages are too similar in content or are targeting the same keywords, combine them into one.
4. Revamp Keywords Change keywords that aren’t working and find new ones. 5. Create a Calendar A content calendar will keep you consistent, on track, and focused. 6. Stay Informed Stay up to date on industry and worldly news for fresh ideas that will boost your credibility.