Live selling is the practice of selling products through livestreams.It’s referred to as “live shopping” from the consumer’s perspective.
What Is Live Selling?
Since the pandemic forced more businesses online and platforms like FB, IG and TikTok added live shopping capabilities, the trend has taken off in the US.
Live Is Booming
The live selling phenomenon skyrocketed in China a couple years back, and if it’s progress there is any indication, it will become vital to US ecommerce for the long-run.
Here to Stay
6 Benefits of Live Selling ->
1. Increase Website Traffic
1. Increase Website Traffic
Live selling drives traffic and sales by providing viewers with product links.Streaming on other platforms also introduces you to new buyers without creating several shops.
2. Build Better Relationships
2. Build Better Relationships
Many brands are removed from their customers—a mere entity with nice products. Livestreams add a human element that is easier to form a connection with.
3. Improve Differentiation
3. Improve Differentiation
Livestreams also further differentiate a brand by creating stronger associations and memories. People recall what’s unique, and we buy what we recall.
4. Shorten Customer Journeys
4. Shorten Customer Journeys
When a customer purchases from a livestream, they tune in, click a product link, and buy—skipping much of the complicated consumer decision-making process.
5. Reduce Returns
5. Reduce Returns
Live selling also results in fewer returns because people who buy from a livestream have a better idea of what to expect from a product.
6. Stay Competitive
6. Stay Competitive
Once every ecommerce brand is selling live, you don’t want to be the only one that’s not. You may very well lose customers to those who are keeping up with industry advances.
To learn more about live shopping in the US and what it means for ecommerce, check out our full blog.