As of 2020, there are more than 500 million blogs on the world wide web. Studies show that 61% of online consumers make a purchase after reading blog recommendations. Blog marketing is like managing a business’s website or social media in that everyone does it, but few do it well.
1. Increase Reach Blogging boosts your website’s SEO and provides new content to share on social. 2. Instill Community Encourage engagement by allowing comments, sharing to social and asking readers questions. 3. Build Credibility Post strong content to build trust in your brand.
6. Know Your Audience Use blog analytics to identify customer problems and interests, improve sales copy and learn when users are active. 7. Long-Lasting Results Once written, blogs take little maintenance and stay up until you take them down. If they stay relevant, they can generate leads years after posting.