A study where participants are shown a web page for five seconds and are asked questions about what stood out to them, what they remember, and their first impressions.
Purpose To measure and understand how quickly and how well a web page’s design communicates your message.
A research method where participants are given labeled cards and are asked to group them in a way that makes sense to them - in this case, without a moderator.
Purpose Uncover users’ mental models to make your designs user-centered and your website easy to navigate.