The challenge with unlimited data is that it’s complex, ever-shifting, and never-ending. When it’s clean it mirrors your business, marketing strategy, and customers. When it’s dirty it mirrors the usefulness of a chaotically disorganized Excel spreadsheet.
The power of analytics comes from being able to trust the data you’re collecting and being able to analyze it to extract the gold you need to direct your marketing strategy.
Marketing analytics tells you when you’ve made:
- Good Decisions
- Bad Decisions
- No Decisions
And when wielded by talented analysts, data makes it easy to spend smart and feel confident that your strategic decisions are the right ones.