Frequently Asked Questions
What kind of businesses do you specialize in serving?
We help businesses that have complex or considered purchasing processes.
We have a different kind of business. Can you work with us?
Many businesses who aren't complex or considered want to work with us because we're good at what we do. That's websites, content marketing, email marketing, and analytics. If you think we would be a good fit for your business or an associate suggested you call us, reach out. We will tell you if we think we're a good fit, and if we're not, we will do what we can to help you find someone who is.
What makes your approach to marketing unique for considered products?
We live in a world that revolves around buying things. Everyone knows how to buy. But there are many products and services that people don't buy every day, every year, or even every decade. These types of sales take more time because the buyer can't rely on their usual habits and heuristics. Understanding this, we develop marketing strategies that support people along their path of consideration for such purchases.
How do you ensure the technical accuracy of content for specialized products?
We're an agency that thrives on understanding. For marketing specialized products, a deep understanding is needed of not only the product or service, but also the customer. For businesses that require it, we employ marketers who have the technical background to create content that supports decisions.
How soon can we expect to start seeing results? How long will we be working with you?
Everyone’s situation is different, and we want to deliver results as soon as possible. When we start with a client, we seek to discover quick wins that can be implemented immediately. As we make improvements, positive results will compound over time. Ideally, our clients work with us for a minimum of twelve months.
What are the steps involved in starting a project with your team?
It all starts with a conversation. We will make sure we're a good fit for you on the first call. After that, we will spend time getting clear on your project objectives before providing you an accurate proposal with a plan on how to move forward.
How do you measure success?
Success is achieving the desired outcome of the business. In order to measure success, you have to have a target to hit. We succeed by setting objectives and then coming up with solutions to achieve them.
Are your services scalable to different business sizes?
Yes, but our sweet spot is businesses that are doing between 5 and 500 million.
How does pricing work for your services?
We price our services by project or by retainer. We maintain a level of flexibility and fairness that allows business leaders to navigate the needs of their purchasing departments without adding complexity that is hard for everyone to understand.
Can you provide examples of successful projects you've completed?
Certainly. You can check out some of our work here. But your situation is unique, and we're happy to help you understand how our talents fit your needs on a call.
Will you assist with ongoing website maintenance and content updates?
We're happy to help you keep your website and content up to date if you don't have in-house staff available. If you do, we can train them to do most of the work, so you only call us when you need us.
How do you handle revisions or feedback in your projects?
Creativity is collaborative. Our goal is to get in front of the need for revisions and feedback by having an extreme attention to detail up front and gathering a deep understanding of your objectives before we start. That way, when we deliver, minimal revisions are needed. Feedback is always welcomed.
Can you integrate our existing CRM/ERP systems with the new website?
Sure can. If it can be integrated, we can integrate it. We will even help you consider the best way to stack your integrations and seek to discover efficiencies in your business processes too.
Do you offer training or support for our team to manage the website or content post-launch?
Yes, we will train your team on the best ways to work with your website. If desired, we can be available to support them on an ongoing basis as the needs of the business change.
Can you help with video content or other multimedia integrations?
Yes. Video and audio content are an increasingly important piece of marketing a complex or considered product.
How do you handle data privacy and security in your web designs?
We take privacy and security very seriously. As different businesses and locations have unique situations, we seek to understand those requirements and make sure they're accounted for as part of our services.
Can you assist with digital marketing strategies beyond content marketing, such as PPC or social media marketing?
Absolutely, but we prefer to only work with complex or considered products. If your product is a direct response or impulse purchase, we're probably not the best fit.