The most obvious way is to provide great customer service. Effective and consistent service that goes beyond expectations encourages positive reviews and recommendations.
2. Try Asking
2. Try Asking
You can also ask for reviews. Train your client-facing employees to ask customers for their reviews and feedback as they wrap up a transaction.
Asking: Use a Script
Asking: Use a Script
Provide your employees with a simple sample script to use after a positive interaction with a guest. This can help guide them in how they ask.
Asking: Leave-Behind Method
Asking: Leave-Behind Method
A leave-behind is a piece of marketing collateral about the size of a business card that employees can leave with customers, encouraging them to share their experiences.
Asking: Send An Email
Asking: Send An Email
Before sending out a review request, send a survey to gauge your customer’s experience. The last thing you want is someone who is upset to leave a review.
3. Incentivize Customers
3. Incentivize Customers
Why not incentivize reviews for your own site? Consider asking for feedback in exchange for future discounts and the ability to use positive feedback on your website.
4. Incentivize Employees
4. Incentivize Employees
If clients leave an employee review or mention an employee in their review, you can incentivize employees with rewards for great reviews. This also improves customer service.
5. Write It Yourself
5. Write It Yourself
Time is valuable, so offer to write it yourself. They can answer a few questions regarding their experience, and once drafted, they can proofread to ensure authenticity.